Quantcast is an application that helps users find and reach out to their audiences. Users can manage public relations and marketing by staying on top of trends. Quantcast helps users look for those trends through traffic reports and product level insights. Users can see who is buying their product and who is not. The application was created to help users learn who their audiences really is. Quantcast takes users even further by helping them develop the best plan of approach to reach out to those audiences. Marketers can better understand their audience and learn where they are geographically, their gender, age, income level, education level and many other valuable details. Quantcast provides the insight marketers need to create an effective campaign and get their brand in front of the right audience.
Quantcast is a media measurement and analytics application that is based out of San Francisco, California. Quantcast’s direct measurement program includes a number of big names, from AccuWeather and Fox to CBS and IDG. The current team includes CEO Konrad Feldman, CFO Julio Pekarovic, CTO Damian Reeves, Chief Marketing Officer Adam Gerber, Vice President of Product Jim Kelly, Vice President of Engineering Ron Bodkin, Advisor Jerome H. Friedman and Chief Revenue Officer Todd Teresi.
Quantcast gives users a unique opportunity to see who their audience really is and how to reach to those individuals. Many applications help users build press releases, social media content and more. However Quantcast starts from the beginning by helping users determine who needs to see those marketing materials.
The Quantcast website means business with a blue and white color scheme highlighted by the rare hit of red. The design is overall very well organized and contains little in the way of flashy images or loud visual elements. Users can easily gather information through color line charts, organized stats and more because of Quantcast’s professional design.
A new user can create a Quantcast account by clicking on the blue link found along the right hand side of the homepage (just above the log in area). The registration form requires an email address, full name, password and terms of service agreement. Users can also provide their company name and industry, however this information is optional. The user must successfully enter the Captcha code at the end of the form to prove that they are human before completing registration. After submitting the information, the user is asked to check their email inbox for a message that contains instructions for account access.
Quantcast offers accounts to anyone who is willing to sign up for free. There are no subscription fees or other charges for registering. The user can monitor traffic and learn about their audience through Quantcast. The application also provides comprehensive reports that help users review the composition of their audience by domain, custom grouping or cross network. All of these features are accessible for anyone who creates an account. The site does not currently list a premium paid membership with no indication that one will be made available later. For now, everyone can use Quantcast to learn about their audience and improve their marketing methods.
Quantcast is a valuable application for anyone attempting to reach out to an online audience. Users can learn a great deal about who likes their product and who doesn’t. The data is presented in an organized, easy to read manner that doesn’t require hours to understand.